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The IUP Journal of Supply Chain Management

Sep'12
Focus

This issue brings you several interesting developments in the area of the Supply Chain (SC). The papers published here offer theoretical and practical insights that hold immense value to the practice and research of SCM. The first paper titled,

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Impact of Procedural Rationality on Decision Making in Supply Chain Management
Modes, Challenges and Opportunities for Risk Management
in Modern Agri-Food Chains
RFID and Supply Chain Management: A Brief Outline
Supply Chain Management Practices and Scope for Bullwhip Effect in Indian Dry Grocery Business
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Impact of Procedural Rationality on Decision Making in Supply Chain Management

--Sopnamayee Acharya

Individual differences in decision making may account for much order variation in the supply chain settings and bear significant responsibility for supply chain inefficiencies. In a supply chain, sharing information among decision makers is required to justify the ordering inefficiencies. But individual perceptions may mediate in the use of available information in decision-making processes. This paper experiments the backlog costs for supply chain to minimize inventory holding. The analysis shows that when rational decision making with backlog information was applied, costs decreased, whereas consumer demand information increased the costs.

Article Price : Rs.50

Modes, Challenges and Opportunities for Risk Management in Modern Agri-Food Chains

-- Hrabrin Bachev

This paper presents a holistic approach for analyzing and improving risk management in modern agri-food chains. First, it specifies the diverse (natural, technical, behavioral, economic, policy, etc.) agri-food risks and the alternative (market, private, public and hybrid) modes of their management. Second, it defines the efficiency of risk management and identifies (personal, institutional, dimensional, technological and natural) factors of governance choice. Next, it presents the stages in the analysis of risk management for the improvement of public intervention in risk governance. Finally, it identifies contemporary opportunities and challenges for risk governance in agri-food chains.

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RFID and Supply Chain Management: A Brief Outline

-- Sunita Mall and Sidharth Mishra

Enterprise-wide applications are appreciated by the companies nowadays. For better planning of resources and optimizing the process and profit, these implementations are very much beneficial. Moreover, it synchronizes the data and helps in an easy flow of information within the organization. However, capturing and tracking the actual data is a major concern which has encouraged the companies to focus on the effective supply chain management. Radio Frequency Identification (RFID) as an advanced technology can solve these problems very well. A firm’s objective of achieving efficiency and responsiveness can be fulfilled by the use of RFID technology. RFID though helps in collaborating the trading partners in an effective way and makes the supply chain process of an organization more efficient and responsive. Moreover, RFID helps the organization to enhance its overall efficiency. However, it does not come without risks which could delay the adoption of this technology. This paper proposes a conceptual model of effective supply chain management using RFID. In addition, it also identifies the attributes that affect RFID adoption. Finally, the paper summarizes the challenges as well as the benefits that companies can get by adopting this technology.

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Supply Chain Management Practices and Scope for Bullwhip Effect in Indian Dry Grocery Business

-- Tapan K Panda and Prashant K Mohanty

Supply Chain Management (SCM) has come to stay as a key driver of business success and source of competitive advantage. Aligning business process through corporate restructuring is an age-old phenomenon. But more significantly, streamlining flow of goods and services along with that of suppliers, i.e., beyond the organizational context and integrating business processes of a firm with its suppliers is a bigger managerial challenge. The issue becomes more complex when the demand frequency increases due to the nature of the products; it becomes more complex due to the number of stock keeping units required for satisfying the endcustomers, and overall, there are issues of market fluctuations both in terms of demand and prices. The customers also negotiate and use their order size as the source of bargaining power to enhance their profitability, thus reducing the gross margins of the suppliers. A distortion in the buyer-seller relationship cycle and erosion of trust makes the flow of goods and services more transactional. In order to protect the market and control of supply cycle not to lose the end-customers, suppliers tend to supply more, leading to higher inventory costs. These kinds of structural issues and market fallacies lead to the ‘Bullwhip effect’. Bullwhip effect (Lee et al., 1997a and 1997b), which was first published by Forrester (1961), a pioneer of modern SCM, remains a critical issue in the supply chain of products in the global market. A small variance in the demands of the downstream end-customers may cause dramatic variance in the procurement volumes of upstream suppliers via the bullwhip effect under the condition that the distortions of demand-related information exist among the members of a supply chain (Lee et al., 1997a and 1997b; and Metters, 1997). This research paper focuses on understanding the impact of various factors like demand forecast updating order, order batching, price fluctuations and rationing and storage gaming in creating the bullwhip effect among suppliers of grocery items to large retailers. This paper also examines the influences of various external variables like business practices in the industry, nature of product supplied, small customer management issues, frequency of product supply and negotiation on SCM of grocery to large retailers.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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